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Friday, January 31, 2014

Creativity, Innovation And Entrepreneurship

CORPORATE ENTERPRENEURSHIPBy Student s NamePresented to TutorCourse Code , Semester , ClassUniversity name17 August 2010IntroductionOrganizations halt no choice but to adopt entrepreneurial strategies so as to gain competitive advantage over competitors through ageless variety . Globalization and advancement in technology ready resulted in intense competition and emergence of many cerebrate competitors who tar maintain specific market segments rendering topical solutions to guest problems obsolete (Morris , Kuratko Covin 2008Organizations are therefore constantly spirit for naked as a jaybird ways of come across the unique inevitably of their customers (Covin Miles 1999 ,. 48 ) for utilisation , by customizing their products and operate to their customers needs . The desire to meet customers needs , explosive harvesti ng in some sectors and recession akin conditions in others hurl led many organizations to restructure (Alvarez Busenitz 2001 ,. 758 ) and plain change their blusher patronage ideas in order to align to the changing business environment and innovatively exploit opportunitiesThe main debate for entrepreneurship is to improve innovation in order to create riches and sustainable organisational issue . It entails identifying customers problems and formulating creative solutions to meeting them . In most organizations , the talent to identify and innovatively exploit opportunities decrease as the organizations move from entrepreneurial to growth phase (Brazeal Herbert 1999. 30 still , organization should apply this ability to identify and innovatively exploit opportunities because it is precise in sustaining growth and profitabilityCorporate entrepreneurship is the process of recreating or instigating the renewal of an brisk organization from in spite of appearance by an i ndividual or...If you want to get a practic! ed essay, order it on our website: OrderCustomPaper.com

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