Design and creative enterprise Essay Example | Topics and Well Written Essays - 3500 words

flesh and creative enterprise - stress ExampleGraphic anatomyers have to know whole these things about the art of computer lifelike design in order to operate competitively in the current industry (Heller and Fernandes, 2010). The graphic design industry is a fun and creative one. Being a graphic designer enables one to spend the whole sidereal day doing what he laves to do. The industry is also quite a lucrative one as it is possible to pull together a lot of money from the designs. It is possible for graphic designers to work in a variety of environments. some graphic design graduates normally find work in companies that deal specifically with the field of graphic design. These companies include design consultancy firms and branding agencies, publishing, marketing and communications companies (Gold, 1995). However, with the introduction of PCs into the industry, the shift is quickly changing and to a greater extent graphic designers are opting to work independently. The i nnovation of new graphic design software that is easily getable has also contributed a great deal to the increasing number of independent graphic design enterprises and light lance jobs. The graphic design business is easy to scale and one can work with as much flexibility as he wishes (Foote, 2004). Graphic Design Business Graphic design, regardless of whether it is practice as a large enterprise or as a freelance job, has an important model in the social scene. It can be used to communicate a particular social paragon. It is also used by many business people to attract clients or consumers. It is used as a motivational tool for political campaigns. Graphic arts is also used in travelling guides to athletic supporter people find their way in places that they do not know (Landa, 2001). In other words, graphic design does much more than just make things look pretty. It is an audience centered approach of ocular communication and it is always geared towards meeting all of the c lients needs. This is the ideal design practice that helps in the breastplate of creative values and enables a creative professional set up his design business (Goldfarb, 2006). In order to meet all of the clients needs, the professional designer has to know the intended audience very well. The ideal design practice requires graphic designers to fully understand the audience so as to be as effective as possible when they are communicating their clients ideas (Heller and Fernandes, 2010). This means that he must analyze all relevant data about the audience, including their class, education level, gender, buying habits, favorite television shows, personal traits and many more. The designers past use this psychographic and demographic information to determine what exactly it is that the audience perceives (Foote, 2004). A successful graphic design enterprise does not only rely on the understanding of the audience, but also on the fundament of fine art and creativity which is combine d with ample technical knowledge. This technical knowledge encompasses special processes, digital file presentation, paper stocks, quality control printing inks and troubleshooting. The ideal design process is a cabal of these technical skills as well as creative and research skills. A graphic designer lacking(p) to start his own business must therefore ensure that he has all the technical and non-technical materials he needs to ensure that his business starts off on the right note (Gold, 1995). How to start the graphic Design Business Like any other business, a person