Advantage and disadvantage of globalization Essay Example for Free

Advantage and disadvantage of globalization EssayInnovation ideas, which argon suitable to fit changeable customers preferences. With the development of technology, customers preferences are always updated due to global information transmit. worldwide Managers are capable to create more inventive products to keep and spread global markets. 2. Localization, which mountain avoid cultural conflict between local customers and global company, avoid future failure of investment of underling of local company. orbiculate managers must consider customizing products to comply with local national traits and policies.On-time follow-up, which is necessary to find and solve customers problems, renovate and meet their requirements, to update and improve the level of global marketing. Global managers are responsible for timely feedback to customizing products. Market segment, which is flexible for global manages to make diametricalial marketing strategy for different products in differen t markets. Some products with degrade price and higher frequency usage can be adapted standardization strategy, which some products with high price and lower frequency usage can be adapted customization strategy.High manufacturing costs. In order to adapt different customers preferences in different markets, global companies must put their products into different manufacturing process, or different testing system, or different package operation, etc. so that the products can be customized to sale in the global market. Unavoidable national barriers. Almost each country set national trade barriers or policies to protect local companies business.And some of countries have their own cultural and religious, own living habits, global companies are difficult to enter inside without any risks or discourages. Redundant market researches. Global companies have to contribute themselves into lots of market surveys and researches, because it can influence decisions among subsidiary market. How ever, without local questionnaires or face meeting, data collect and calculation, case study and comparison, etc. , global managers cannot finalize a new investment program carelessly.