Social Business Networks Within e-Business Marketing Essay

Social Business Networks Within e-Business Marketing - Essay Example The future belongs to online networking platforms. The aim of this study is to investigate what and the business model includes and what would be a successful business networking platform. Transparency, engagement and nimbleness are the hallmarks of business networking. Moreover, the tools available online are beneficial for everyone but what really matters is how a company modifies them according to their business environment. LinkedIn is a great example that brings together the best of the physical and online worlds together there is no other platform that can compete with LinkedIn in terms of connecting businesses, professionals, individuals and customers. The Internet has made it easier for businesses to reach a diverse range of people. Social media and specific business networking help global collaboration and sharing of knowledge. A number of social media applications in e-business and e-commerce emerge every day. This sends shockwaves to the ecosystem of businesses around the world. The businesses have to react in real time to these trends to keep up to date. Nowadays almost everyone is connected through an online resource network. Smartphones have unleashed the true power of social networks. People have not confined to their desktop or monitor screens anymore. They can take their online networks and apps anywhere. Social networking accounts for about 22% of the peoples time spent online. Social analytics has made the individual people more intelligent by learning from interactions and delivering their advice. It is only natural for businesses to replicate such a model that gets in with these trends. Whether it is to connect with business partners or to reach new clients. Various business models serve this purpose, but the true success lies in how a business uses these tools/models effectively to achieve their identified goal(s).Even though there has been a lot of talk about the business networking and e-commerce, however, there  is not enough study th at gauges various business models to measure their efficiency and usability.